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    <loc>https://ivpr.com/contact</loc>
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    <lastmod>2026-01-23</lastmod>
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  <url>
    <loc>https://ivpr.com/taylor-ivey-about</loc>
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    <lastmod>2026-01-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf482d125bf02dab93c24ca/92e1e626-9b04-4fb1-b1cb-c40530f47f3c/122123_MariaIveyFamilyPhotos_-007.jpg</image:loc>
      <image:title>Taylor Ivey - About - Taylor Ivey</image:title>
      <image:caption>If you've ever read a press release from IVPR that you liked, thank Taylor Ivey. Born in Georgia, raised in Mississippi, and now almost two decades deep in Nashville, Taylor brings a musician's perspective to the press release writing process and prides himself on the ability to discuss anything music—Béla to Fela, Nashville to New Orleans. After spending most of his adult life in 15-passenger vans and on stages across the country, his priorities now lie in helping artists he believes in share their stories and songs. In addition to copywriting, Taylor oversees festival logistics for IVPR, ensuring that on-site media is well cared for, communicated with, and transported to exactly where they're supposed to be. When he's not writing or touring, Taylor can most likely be found at his neighborhood municipal golf course or tying flies for any number of upcoming fishing adventures.</image:caption>
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  <url>
    <loc>https://ivpr.com/allison-mahal-about</loc>
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    <lastmod>2026-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf482d125bf02dab93c24ca/357ef086-6bec-4b31-881e-94212b56e65e/New+main+photo+2+11.15.00%E2%80%AFAM.PNG</image:loc>
      <image:title>Allison Mahal - About - Allison Mahal</image:title>
      <image:caption>Allison Mahal started her career in PR in 2019, after earning her degree in Music Business from Belmont University. Since then, she’s led national campaigns for festivals like Park City Song Summit, the historic Dallas run music venue Longhorn Ballroom, and countless artists such as Nitty Gritty Dirt Band, Willi Carlisle, Tony Kamel and more. As an artist herself, Mahal understands the importance of fine tuning a narrative and nurturing the stories at play. Born and raised in the Midwest, Mahal currently resides outside of Milwaukee, WI with her dog Dottie, kitty Ziggy, and fiancé Pete.</image:caption>
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  <url>
    <loc>https://ivpr.com/maria-ivey-about</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf482d125bf02dab93c24ca/31ccb9a9-9ce7-4d4e-8ca8-58ebfaab01c6/122123_MariaIveyFamilyPhotos_-011.jpg</image:loc>
      <image:title>Maria Ivey - About - Maria Ivey</image:title>
      <image:caption>A near 20-year veteran of music publicity who still, amazingly, genuinely enjoys her job, Maria Ivey has maintained a singular career focus since her first internship at age 18. “I set out at a very young age to champion artists who moved me, and I wanted to tell great stories,” says Ivey. “PR was the perfect blend of my two passions, and I had a great mentor (Hi, Tamara Saviano!) who really lit the match for me.” IVPR was founded in 2019 by Ivey as a music-first communications firm, growing to accommodate new perspectives from a range of diverse clients over the past six years. “Look, a festival or a brand is no different than an artist from a ‘what’s the story’ point of view,” says Ivey. “Brands need personalities, and events need a heartbeat. PR, when done well, can be that for a client, no matter the category they fall in.” Passionate about student journalism and the next generation of publicists, Ivey is the co-author of the textbook Music Publicity: A Practical Approach (Kendall Hunt) and is a mentor for the Rock &amp; Roll Hall of Fame's Artist in Residence program. When time allows, she’s an adjunct professor at her alma mater, Belmont University. During Covid, Ivey spearheaded All the Thyme in the World: A Collection of Recipes from the Grounded Music Industry, a community cookbook totalling $50k in donations for Music Health Alliance, and was celebrated in Garden &amp; Gun’s Best Cookbooks for Southerners in 2020. For brain balance, Ivey pens a monthly column for Nashvillian Magazine called "Fixin' to Eat," which is a love letter to—and celebration of—Nashville's endlessly inspiring food scene.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf482d125bf02dab93c24ca/31ccb9a9-9ce7-4d4e-8ca8-58ebfaab01c6/122123_MariaIveyFamilyPhotos_-011.jpg</image:loc>
      <image:title>Maria Ivey - About - Maria Ivey</image:title>
      <image:caption>A near 20-year veteran of music publicity who still, amazingly, genuinely enjoys her job, Maria Ivey has maintained a singular career focus since her first internship at age 18. “I set out at a very young age to champion artists who moved me, and I wanted to tell great stories,” says Ivey. “PR was the perfect blend of my two passions, and I had a great mentor (Hi, Tamara Saviano!) who really lit the match for me.” IVPR was founded in 2019 by Ivey as a music-first communications firm, growing to accommodate new perspectives from a range of diverse clients over the past six years. “Look, a festival or a brand is no different than an artist from a ‘what’s the story’ point of view,” says Ivey. “Brands need personalities, and events need a heartbeat. PR, when done well, can be that for a client, no matter the category they fall in.” Passionate about student journalism and the next generation of publicists, Ivey is the co-author of the textbook Music Publicity: A Practical Approach (Kendall Hunt) and is a mentor for the Rock &amp; Roll Hall of Fame's Artist in Residence program. When time allows, she’s an adjunct professor at her alma mater, Belmont University. During Covid, Ivey spearheaded All the Thyme in the World: A Collection of Recipes from the Grounded Music Industry, a community cookbook totalling $50k in donations for Music Health Alliance, and was celebrated in Garden &amp; Gun’s Best Cookbooks for Southerners in 2020. For brain balance, Ivey pens a monthly column for Nashvillian Magazine called "Fixin' to Eat," which is a love letter to—and celebration of—Nashville's endlessly inspiring food scene.</image:caption>
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  <url>
    <loc>https://ivpr.com/sophia-romano-about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf482d125bf02dab93c24ca/f4ab63ef-b92a-4d52-a66c-a5584a1f2d0d/F1A41A51-034E-487A-AFB2-37E5EA54A34C.jpeg</image:loc>
      <image:title>Sophia Romano - About - Sophia Romano</image:title>
      <image:caption>Sophia Romano holds a B.A. in Public Relations and Advertising from Loyola University Maryland. A senior publicist at IVPR, she has worked national campaigns for numerous artists and festivals, securing coverage with Rolling Stone, NPR, Billboard, and The Late Show with Stephen Colbert. Taking a holistic approach, Sophia understands the importance of building layered campaigns that blend traditional and non-traditional media to reach a range of audiences. Raised in the foothills of the Virginia Blue Ridge Mountains and now based in the Outer Banks of North Carolina, she spends her free time on the beach, reading, practicing yoga, or watching the Food Network.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sophia Romano - About - Sophia Romano</image:title>
      <image:caption>Sophia Romano holds a B.A. in Public Relations and Advertising from Loyola University Maryland. A senior publicist at IVPR, she has worked national campaigns for numerous artists and festivals, securing coverage with Rolling Stone, NPR, Billboard, and The Late Show with Stephen Colbert. Taking a holistic approach, Sophia understands the importance of building layered campaigns that blend traditional and non-traditional media to reach a range of audiences. Raised in the foothills of the Virginia Blue Ridge Mountains and now based in the Outer Banks of North Carolina, she spends her free time on the beach, reading, practicing yoga, or watching the Food Network.</image:caption>
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  <url>
    <loc>https://ivpr.com/sydney-griffin-about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf482d125bf02dab93c24ca/e4d311b6-2487-4c31-b083-0156dd3f56ec/IMG_3756.jpeg</image:loc>
      <image:title>Sydney Griffin - About - Sydney Griffin</image:title>
      <image:caption>Sydney developed a passion for reading and storytelling early on—growing up on a small farm by the river in the middle of nowhere Tennessee allowed her mind to wander, eventually creating stories of her own and enjoying others’ stories the most. That enjoyment followed her to college where she earned a bachelor’s degree in English with a minor in Psychology from Cumberland University. While there, she spent most of her time interning with Penguin Random House and with a Tennessee State Senator, gaining invaluable experience in both the corporate and government sector of the industry. She spent countless hours in university offices working with prospective students, current students, and alumni, which means she knows the ins and outs of Cumberland University like the back of her hand. After relocating to Knoxville for her Master's degree in Advertising and Public Relations at the University of Tennessee, she discovered her love for building connections and celebrating every small victory because life is too short not to. Her expertise lies in research, with a special knack for connecting with media contacts and organizing press tours. When she’s not working as a teaching assistant, research assistant or with us, you can find her at a local brewery cheering on the Vols, sipping coffee while pondering life’s biggest questions, or wandering through the farmers market on the hunt for a dog to shower with love or the weirdest gift she can give to her family and friends.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sydney Griffin - About - Sydney Griffin</image:title>
      <image:caption>Sydney developed a passion for reading and storytelling early on—growing up on a small farm by the river in the middle of nowhere Tennessee allowed her mind to wander, eventually creating stories of her own and enjoying others’ stories the most. That enjoyment followed her to college where she earned a bachelor’s degree in English with a minor in Psychology from Cumberland University. While there, she spent most of her time interning with Penguin Random House and with a Tennessee State Senator, gaining invaluable experience in both the corporate and government sector of the industry. She spent countless hours in university offices working with prospective students, current students, and alumni, which means she knows the ins and outs of Cumberland University like the back of her hand. After relocating to Knoxville for her Master's degree in Advertising and Public Relations at the University of Tennessee, she discovered her love for building connections and celebrating every small victory because life is too short not to. Her expertise lies in research, with a special knack for connecting with media contacts and organizing press tours. When she’s not working as a teaching assistant, research assistant or with us, you can find her at a local brewery cheering on the Vols, sipping coffee while pondering life’s biggest questions, or wandering through the farmers market on the hunt for a dog to shower with love or the weirdest gift she can give to her family and friends.</image:caption>
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    <loc>https://ivpr.com/services</loc>
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    <lastmod>2026-02-27</lastmod>
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    <loc>https://ivpr.com/the-team</loc>
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    <lastmod>2026-01-25</lastmod>
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    <loc>https://ivpr.com/festivals-events</loc>
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    <lastmod>2026-02-27</lastmod>
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    <loc>https://ivpr.com/brands-culture</loc>
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    <lastmod>2026-01-23</lastmod>
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  <url>
    <loc>https://ivpr.com/music</loc>
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    <lastmod>2026-01-23</lastmod>
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      <image:title>Music - Andy Thomas (Copy)</image:title>
      <image:caption>Andy Thomas</image:caption>
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      <image:title>Music - Asleep At The Wheel (Copy)</image:title>
      <image:caption>Asleep At The Wheel</image:caption>
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      <image:title>Music - Benjamin Tod (Copy)</image:title>
      <image:caption>Benjamin Tod</image:caption>
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    <image:image>
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      <image:title>Music - Brit Taylor (Copy)</image:title>
      <image:caption>Brit Taylor</image:caption>
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    <image:image>
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      <image:title>Music - Chris Shiflett (Copy)</image:title>
      <image:caption>Chris Shiflett</image:caption>
    </image:image>
    <image:image>
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      <image:title>Music - Clifton Chenier (Copy)</image:title>
      <image:caption>Clifton Chenier</image:caption>
    </image:image>
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      <image:title>Music - Colter Wall (Copy)</image:title>
      <image:caption>Colter Wall</image:caption>
    </image:image>
    <image:image>
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      <image:title>Music</image:title>
      <image:caption>Connor Daly</image:caption>
    </image:image>
    <image:image>
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      <image:title>Music - Courtney Hartman (Copy)</image:title>
      <image:caption>Courtney Hartman</image:caption>
    </image:image>
    <image:image>
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      <image:title>Music - Dan Tyminski (Copy)</image:title>
      <image:caption>Dan Tyminski</image:caption>
    </image:image>
    <image:image>
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      <image:title>Music - East Nash Grass (Copy)</image:title>
      <image:caption>East Nash Grass</image:caption>
    </image:image>
    <image:image>
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      <image:title>Music - Jamestown Revival (Copy)</image:title>
      <image:caption>Jamestown Revival</image:caption>
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      <image:title>Music - Jim Lauderdale (Copy)</image:title>
      <image:caption>Jim Lauderdale</image:caption>
    </image:image>
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      <image:title>Music - Kim Richey (Copy)</image:title>
      <image:caption>Kim Richey</image:caption>
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      <image:title>Music - Lost Dog Street Band (Copy)</image:title>
      <image:caption>Lost Dog Street Band</image:caption>
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      <image:title>Music - Maya De Vitry (Copy)</image:title>
      <image:caption>Maya De Vitry</image:caption>
    </image:image>
    <image:image>
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      <image:title>Music - Nitty Gritty Dirt Band (Copy)</image:title>
      <image:caption>Nitty Gritty Dirt Band</image:caption>
    </image:image>
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      <image:title>Music - Pert Near Sandstone (Copy)</image:title>
      <image:caption>Pert Near Sandstone</image:caption>
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