Services
Brands + Culture
What influences brand loyalty? How, in an always-crowded media climate, can a culture-based company cut through to customers? These are the questions we asked ourselves before expanding IVPR service offerings to include brand and culture clients. The answer, we found, always came back to a company's story or narrative. Rather than what, we asked who is your brand? Instead of how, we asked why. And, notably, what values do you hold above the bottom line?
Employing our communication strategy—pairing business-centered earned media with lifestyle-focused features—to bring out the personality and humanity of our clients, we've found national success leading to targeted growth and customer expansion/retention through our campaigns. (Ask us for campaign examples!)
The results: loyal customer bases who attach to a brand's story foremostly, while concurrently buying into their individual offerings. We're in it for the long haul, as your customers will be.
Festivals + Events
Each event and music festival campaign we lead, no matter the size or history, has a unique story and experience to offer. Through targeted media coverage, we expand demographics and draw potential ticket buyers into your event's tradition.
“Out-of-the-box PR planning is one of the most exciting parts of this job,” says Ivey. “Curating and dreaming up experiences unique to each festival or event we work satisfies the creative side of my brain.” From on-site press conferences live streamed with a media partner to co-branded video sessions to securing partnerships with the host-city’s tourism board, IVPR takes a heels-dug-in, let’s do something new approach to live event PR.
We’ve led communications for festivals and events ranging from 800,000 music fans in Golden Gate Park (SF, CA) to a boutique artist-led food and music festival in Charleston, SC, boasting a decidedly family reunion feel, and damn near every size, vibe, and location in between.
Music
IVPR delivers full-scale publicity campaigns for artists across many genres. Campaigns are always goal-focused and strategic, understanding that it’s not necessarily the amount of media that creates awareness. Rather, we focus on getting the right kind of press across all mediums, executed through multi-stage press plans. We start with honing your story. And then we tell it. Follow the IVPR Instagram for a real-time look at our active campaigns, we’re proud of our work.
