Music

IVPR delivers full-scale publicity campaigns for artists across many genres. Campaigns are always goal-focused and strategic, understanding that it’s not necessarily the amount of media that creates awareness. Rather, we focus on getting the right kind of press across all mediums, executed through multi-stage press plans. We start with honing your story. And then we tell it.

Festivals + Events

IVPR specializes in pre-, on-site, and post-festival publicity campaigns. Each event and music festival campaign we lead, no matter the size or history, has a unique story—a unique experience to offer—and through targeted media coverage, we expand demographics and draw potential ticket buyers into your event's tradition. “Out-of-the-box PR planning is one of the most exciting parts of this job,” says Ivey. “Curating and dreaming up experiences unique to each festival or event we work on satisfies the creative side of my brain.” From on-site press conferences live streamed with a media partner to co-branded video sessions, IVPR takes a heels-dug-in, let’s do something new approach to live event PR.

Brands + Culture

What influences brand loyalty? How, in an always-crowded media climate, can a culture-based company cut through to customers? These are the questions we asked ourselves before expanding IVPR service offerings to brand and culture clients. The answer, we found, always came back to a company's story or narrative. Rather than what, we asked who is your brand? What values do you hold above the bottom line?

Employing our strategy—including business-centered media alongside lifestyle-focused features—to bring out the personality and humanity of our brand and culture clients, we've found national success leading to business growth through our campaigns. The results, which are not intended to happen overnight, are evident in loyal customer bases that buy into a brand's story foremostly, before buying into their individual offerings. We're in it for the long haul, as your customers will be.